#6 BUSINESS BREAKDOWNS: How to create a website that has everything your customer wants!

What you’ll learn today can be applied to any website, in any niche, and significantly increase your online sales, simply because…

It includes every single marketing principle for a website.

How can I be so sure of such a big claim?

Well, that’s because it's the legend Dan Kennedy’s business's website. 

Everything you know about marketing was most likely taught by this guy.

He’s written like 50 or maybe even 100 books on marketing, mindset, and sales in his time and delivered...

Over 3000 paid seminars to some of the best marketers in the world!

He is no joke.

So, without further ado… let’s go!

Okay, what do you notice?

Is it clear? Yes, it’s a marketing newsletter for small business owners.

Is their proof? Yes, the quote above the headline…

“If you’re a salesperson, business person, entrepreneur, your greatest asset is your mind, your second greatest asset is Dan Kennedy’s mind”.

Firstly, what a powerful quote that is. Secondly, I couldn't agree more!

Also, I want to make a pertinent point here. In direct-response marketing, and copywriting… words, pictures, colours… ANYTHING and EVERYTHING on the page counts towards the sales.

Cute, aesthetic, mesmerizing logos and designs are ONLY used if it sells.

Now, knowing this, here’s a IMPORTANT psychology lesson:

See the logo… it’s an “M” that’s a magnet.

I mean, it doesn’t get much clearer than that.

See the colour black in the background… The psychology of the colour black signals power and sophistication.

The colour of the button is red... Red is the colour that attracts the most attention, and signals energy and action.

Pretty fitting for a call to the “ACTION” button isn’t it.

See the formatting of the text... What pops out at you? Magnetic Marketing right?

Again, that is done completely on purpose. Whatever you want the reader's attention on should be clear… on one line… popping out from the screen.

Along the same line of that point... you see how the words just above the big red button are formatted. What you’re getting from Dan Kennedy is all on one line. Clear, easy to scan and read.

This is the power of true copywriting. It’s advanced stuff… things that go over most people’s heads.

Usually, the reason they overlook these elements is because they don’t think it would make much of a difference. 

But add up all the fine details I’m speaking about here, and there’s a...

Multiplier effect on how many customers you lose overtime! 

Take all of this information at your own will.

If you want to deny it, be my guest. 

I simply couldn’t care less, because I know I will use it. I know I’ll show it to my clients and get them excellent results. And I also know many reading right now will do the same.

So if you’re not one of them, I don’t want you reading this stuff anyway!

Anyway, let’s move on. I’m spilling way too many secrets right now!

See, I sometimes scroll down the page on a lot of these breakdowns and think…

“That’s not clear”

“There’s too many words there”

“That’s hard to read”

“That’s not easily scannable”

But look at this page.

EVERYTHING is clear, easy to scan etc etc. No space is wasted.

It’s still very nice to look at. On that page, look at how many words there are. Yet only, Start your journey, podcast, letter, and challenge pops out. It takes a lot of the strain out of the writing.

Because, whoever wrote the page knows that some will scan and some will read, but all he needs to do is be concise, straight to the point, and take any eye sore out of the page. Smart!

Again, I always say this.

Simplicity wins!

Look at how simple this is.

Boom, levels of membership.

Boom, some credibility right there. 

Bang, bang, straight to the point. Does exactly what a website needs to do.

And here’s something you should know about websites:

They’re very likely to overwhelm and confuse a reader simply because there’s so many things to look at… browse.

SOOOOO, don’t make it EVEN harder for the reader.

Keep things simple, let them explore themselves. You don’t know what part of the website will interest which viewer.

Onto the last part of the front page. This is already getting long so I won’t go to the other sections.

But, they are extremely good, so I think I’ll go over them in the future too – I don’t know, let me know what you think in the comments.

Again, I don’t want to repeat any of my previous point. However, I will say this:

Go look at one of my business breakdowns. 

Look at all the points I made on the websites and compare it to Magnetic Marketing.

The reason being, it will help you a tonne in your business.

You will know exactly what to do to...

...make your website explode with conversions!

Anyway, hope you enjoyed this one, because today was some advanced sh*t!

See you next time!

Efe